TonyK
CibbuanoBlues announce deal with Mars
February 9th 2010 01:47
CARLTON has announced that confectionary giant Mars will be a joint major sponsor of the club for the next three years.
The Mars logo will appear on the Blues' guernsey and on the official apparel for the players and coaching staff.
Carlton chief executive Greg Swann said the deal was significant.
"The MARS Bar is an iconic brand, Carlton is one of the biggest brands in Australian sport and we are delighted with our new association which is a significant commitment by both organisations," Swann said.
The Victorian-based company joins Hyundai as a major sponsor.
"MARS has a long history of supporting sport at both grass roots and elite level and have been involved with AFL players and clubs for many years. This new sponsorship is by far the biggest AFL involvement we have had and it is appropriate that we partner with Carlton, one of the biggest names in Australian sport," Peter West, General Manager Mars Snackfood, said.
"We have been manufacturing MARS Bars in Australia for over 30 years and the heritage of our brand has always been around celebrating active lifestyles as expressed in the Work Rest Play campaign. This partnership is a natural fit for the MARS brand and will further promote an active lifestyle."
The confectionary company's logo will first appear on the Carlton jumper in the Blues' round one NAB Cup clash with Sydney at Blacktown on February 20.
The Mars logo will appear on the Blues' guernsey and on the official apparel for the players and coaching staff.
Carlton chief executive Greg Swann said the deal was significant.
"The MARS Bar is an iconic brand, Carlton is one of the biggest brands in Australian sport and we are delighted with our new association which is a significant commitment by both organisations," Swann said.
The Victorian-based company joins Hyundai as a major sponsor.
"MARS has a long history of supporting sport at both grass roots and elite level and have been involved with AFL players and clubs for many years. This new sponsorship is by far the biggest AFL involvement we have had and it is appropriate that we partner with Carlton, one of the biggest names in Australian sport," Peter West, General Manager Mars Snackfood, said.
"We have been manufacturing MARS Bars in Australia for over 30 years and the heritage of our brand has always been around celebrating active lifestyles as expressed in the Work Rest Play campaign. This partnership is a natural fit for the MARS brand and will further promote an active lifestyle."
The confectionary company's logo will first appear on the Carlton jumper in the Blues' round one NAB Cup clash with Sydney at Blacktown on February 20.
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