Essendon signs sponsors, youngsters
August 23rd 2008 03:30
ESSENDON has strengthened its financial position with the signing of electronics giant Samsung and Adidas as the club's major and apparel sponsors respectively.
The three-year deal with Samsung is believed to be the most lucrative sponsorship agreement in AFL history
Samsung will replace telecommunications company 3, which has been the Bombers' major sponsor since 2003, from next year while Adidas will replace Puma from November.
In further good news for the Bombers, Bachar Houli, Sam Lonergan, Kyle Reimers and Angus Monfries have all committed to the club until the end of the 2010 season.
The three-year deal with Samsung is believed to be the most lucrative sponsorship agreement in AFL history
Samsung will replace telecommunications company 3, which has been the Bombers' major sponsor since 2003, from next year while Adidas will replace Puma from November.
In further good news for the Bombers, Bachar Houli, Sam Lonergan, Kyle Reimers and Angus Monfries have all committed to the club until the end of the 2010 season.
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